Firstly, AJAXs or XHTML content is the functionality which makes appearances seamless, smooth and fancy. It uses complex methods that pull information as you are viewing the website, creating an experience becoming popular with experienced developers on the internet.
Over the years, technology has evolved quickly and has been put under the test of the market place. Some products that were developed have failed to deliver as expected, or the market place has grown so much that the current applications are different to it’s initial purpose.
A good example of its application is the new apple.com.au website - more specifically the http://www.apple.com/trailers/ webpage where Apple are displaying items in the table at the bottom. Have a flick through the different pages. Notice its “nice” transitions, the seamless transitions between the information, and the webpage doesn’t need to reload.
For a drawback of this technology on the same site, click the buttons at the top that include: Just Added, Exclusive, Just HD etc. Watch the animation that holds the page until it loads the content. The information that is displayed at this point will not be found on Google or any Search Engine.
The reason for this is because Google (as with most common search engines) only caches the initial html server response and reads it on a text level. If you have data loading on complex runtime procedures or through time delayed methods via javascript, not in html (ajaxs and xhtml), your information will not be found in the search engine cache.
Apple developers have been intuitive enough to understand this downfall and have employed a solution similar to our approach of including alternate sources for search engine data collection.
Although the new technology of AJAX, XHTML, Flash and advanced javascript can ultimately make any website look great, it takes an experienced development company to be able to use these yet concurrently keep the fundamental functionality of user accessibility, search engine optimisation and W3C standards compliance.
Talk to Digerati today about your existing (or new) website and whether it is an effective presence to search engines, or how we can assist you with the effective integration of new technology.
